Washed Denim

Heron's Note

Denim is foundational. It's in almost everyone's wardrobe, so adding it to my Foundation collection was a no-brainer. I wanted to keep these jeans simple and focus on achieving a look that felt timeless and versatile, so I went with a classic straight leg fit. Every detail was designed with intention. The custom 2-part metal button up top was developed by hammering a shiny metal layer around the button, something that felt both industrial and elevated. The buttons in the fly were deadstock found at our factory, a nod to our less environmentally destructive ethos of using what already exists. A mistake during an early wash test inspired the barbed wire effect that runs up & down the leg. I love when imperfections become part of the story.

Product Details

The Washed Denim is made from 100% cotton using premium Candiani denim from Italy, offering a durable 14 oz construction with a structured yet comfortable feel. Designed with signature details, it features a Heron Preston screen-printed logo on the inside pocket and an orange Jacron patch on the back. A cut-away inside care label ensures irritation-free wear for added comfort. Made in Italy, this piece highlights high-quality materials and distinctive finishing touches.

Fit

Marius is 6’2” (187cm) and is wearing a size 34

Care Instructions

Machine Wash Separately Dry (30°c) / Do Not Bleach / Moderate-temperature drying / Iron inside out at low temperature / Do not dry clean