PRACTICE + SERVICE

Creativity has the power to change the world. It's about being fearless and unlocking your mind; it’s the greatest rebellion in existence. The concept ‘sustainability’ has turned into a trend and means something completely different to all of us. I believe a more honest goal is ‘Less Environmentally Destructive’ (L.E.D).

L.E.D. is a much more accurate and meaningful way of explaining our reality, the work that I do and what this practice represents. It’s how I prefer to start the conversation.

L.E.D. Studio is my art & design practice. This space is free from commercial pressure and overheads: it is my brains playground. L.E.D. Studio is set to enrich our understanding and meaning of how ‘Less Environmentally Destructive’ concepts can take shape in culturally relevant and relatable ways.