so i flew out to help present some insights and 10 rules on communicating to young people today to some big head hanchos out here. the suit and ties that don’t get it. our language, our style, our behaviours, etc.. had to help them see the world through our eyes. they wanted us to present to them for 1 hour. the day after i arrived, they ended up changing their brief, asking us to only prepare something to last 20 mins long and didn’t want any of us agency folk in on the meeting. they wanted to take what we were going to present to them to another internal meeting to show their people. so they wanted a “plug / play” version. big curve ball. as naked was not going to physically be there to present the work, we had to figure out a way to still be there to present our work! a keynote slideshow was not good enough, because there was a lot of explaining and examples we had planned to do in our presentation and it wouldnt have flowed right, so we decided to make a 20 min film with a bunch of content in between the 2 partners Paul and Jason explaining everything. we got a flash designer to make it kind of look / feel and flow like our website www.nakedcomms.com, fully naked-izing the work. these are some shots from behind the scenes.

some out-takes of paul and jason goofing around




faulk is a freelance creative that helped us make everything look pretty


i’ve been working closely along the side of matthew. he just started to work full time at naked. cool bro, straight from Jamaica! here he is celebrating “beer-o-clock” a.k.a. fridays at 6pm in the office.


paul, one of the partners holding a naked flag in the street. it was used for our “outro”


good bye