I headed down to the Cheskin offices in Redwood Shores to meet up with Darrel. I first met him in NYC when he spoke at my school 3 years ago. Now everytime I come into the Bay Area, I set aside time to have lunch with him. I think it’s crucial to have mentors in your life when you’re young and making moves. Someone with years of experience, to ask questions, to share thoughts and to guide you when you’ve hit a road block.









I needed some help for Senior Thesis. I’ve been kind of stuck with getting some crucial framework figured out, so Darrel drew out this map to guide me through the project. Thanks!


His team just put together another book. Thanks!


The drive back home was very nice.